In just 90 seconds, Dave helps you shift your sales messages from “what-ness” to “why-ness.” See for yourself the difference this can make with prospects.Continue reading
Tag: Sales Messages
Selling IMPACT, Not Process
All too often, businesses focus their marketing efforts on explaining what they do and how good they are at it. Dave explains why this approachContinue reading
“WIIFM” – The Power to Sell More
WIIFM, or “What’s In It for Me?,” is the second most powerful acronym in Marketing. By answering this question for prospects, you make clear toContinue reading