A colleague of mine who is in the medical device industry had a question. He wanted to know how others in his field were goingContinue reading
Tag: Pricing Strategy
Surveys vs. “Just Launch It”
I crave data. I love to do tons of research and roll around in it before starting a new marketing program. I want to knowContinue reading
The Parable of the Clockmaker
Shortly after the end of WWII, the big clock in the tower atop the town hall in a small Swiss village stopped working. The townspeopleContinue reading