“Big Data” is a big deal nowadays. With it come big dreams and big intent. Its implication for business, medicine, politics, and more is enormous. ButContinue reading
Tag: Metrics
Surveys vs. “Just Launch It”
I crave data. I love to do tons of research and roll around in it before starting a new marketing program. I want to knowContinue reading
What Does a Temp of 51 Actually Tell Us?
If I were to tell you it’s 51oF outside, how would you dress? Is that cold or is it warm? Would you bundle up orContinue reading
Why I Hate “Marketing Automation”
Actually, I don’t hate it. I just hate the phrase “marketing automation.” It sounds like marketing is done automatically. Like you don’t have to thinkContinue reading