Sales reps are your eyes and ears in the marketplace. This video explains how best to tap sales reps for market research, competitive information, andContinue reading
Tag: Market Research
SWOT Analyzing Your Competition
The SWOT Analysis (“Strengths, Weaknesses, Opportunities and Threats”) has been a staple of the business planning toolkit for decades. And for good reason – it’sContinue reading
Finding the RIGHT Question to Ask
Recently, I was in my local Subway restaurant with my daughter. We had a coupon for “buy one 6-inch sub, get the 2nd one free.” Continue reading
6 Questions Marketers Should Ask Their Sales Team
In my last post, I discussed why Marketers need to regularly ride with their Sales Team to call on prospects and clients. Essentially, there isContinue reading
Marketers – Get in the Field!
It strikes me as odd that I even have to say this, but I do: “ATTENTION B2B MARKETERS – Accompany your sales force onContinue reading
Surveys vs. “Just Launch It”
I crave data. I love to do tons of research and roll around in it before starting a new marketing program. I want to knowContinue reading
What Does a Temp of 51 Actually Tell Us?
If I were to tell you it’s 51oF outside, how would you dress? Is that cold or is it warm? Would you bundle up orContinue reading