Recently, I read a Forbes article on Jeff Bezos, of Amazon.com fame (April 23, 2012). The box titled “Jeff Bezos’ Top Ten Maxims, Decoded” is,Continue reading
Tag: Inbound Marketing
Why I Hate “Marketing Automation”
Actually, I don’t hate it. I just hate the phrase “marketing automation.” It sounds like marketing is done automatically. Like you don’t have to thinkContinue reading
Build Sales – Think Like a Customer
All too often, sales programs focus on topics like how the product works, how it’s made, the distributor network, special pricing deals, the company historyContinue reading