Sometimes you have a very specific marketing need to fill. Rather than a broader development effort, you want something finite and self-contained.
To answer this need, Incyte Strategies has developed the below 6 marketing options, each with specific deliverables to suit your needs. Pick-and-choose as you see fit.
Marketing Message Audit
Want to be sure your web site and sales literature are saying the right things to the right people in the right way? Try a Marketing Message Audit.
Here are just a few of the questions we answer during a Marketing Message Audit –
- Are your web site, sales material, and social media focused on what your audience wants to know before buying?
- Do your site and materials use your strongest sales points?
- Are your communications working together or do they send mixed messages?
- How does what you say compare to what your competition stresses?
With a Marketing Message Audit, we compare what you’re saying to what your audience needs to hear, so they’ll be impressed and take action.
Put a Marketing Message Audit to work for you. Please click here.
“Marketing Fundamentals” Package
Built specifically for smaller businesses that want to become bigger
In a smaller business, you wear a lot of hats and manage way more than you really have time for.
So, we’ve boiled down the guts of Marketing Fundamentals to give you what you need to get moving in the marketplace fast and without “extras.”
It’s a 3-step approach that’ll focus your thoughts and energy as well as figure out the best way to communicate to your prospects why you’re the right solution.
To get program details and how it works, please click here.
Copy & Content Creation to Your Spec
CONTENT IS STILL KING!
You need the right messages expressed the right way to show people you have the solution they seek. And content requirements today go way beyond sales copywriting.
Whether it’s for your web site, case studies, brochures, email outreach, or sales lead nurturing campaigns, providing strong compelling material shows prospects how you can help them and why they should trust you.
Incyte Strategies excels at creating copy that connects with your target audience.
For details on what we can write for you, please click here.
Marketing Brains On Demand
Just what it sounds like. You set the agenda and ask whatever questions you want help with. You buy only the time you want for your discussion. That’s it.
Think of it. You have a handful of marketing questions. You want to kick around ideas and get answers, but you have no such staff and you don’t want an expensive agency or long-term commitment.
No worries. Define your list and rent our brains for as little or as much time as you wish.
Note: we can extend this concept to questions you may want researched, too.
To tap into our Marketing Brains, please click here.
“Why-ness” Package
When someone asks you what business you’re in, do you respond with “we do such-and-such,” or do you reply by sharing “here’s why our customers choose to work with us?”
The latter is much more powerful than the former. It also illustrates the power of understanding “WHY” you do what you do and its benefit to your target market.
If you move your identity, positioning, and messaging from “what we do” to “why we matter,” you can create a more powerful sales campaign.
Incyte Strategies is terrific at finding your best answers to “why” questions
To learn more, please click here.
“Put-My-Team-on-the-Same-Page”
Package
Ask your Sales team what your best sales points are. Now do the same for your Marketing team. Then ask your R&D, Operations, and Customer Service teams.
I’ll bet you get as many answers as you have people.
Ditto for understanding the strengths and weaknesses of the competition and how best to counter their sales points.
Incyte Strategies will unify your teams. We’ll get everyone on the same page re: your marketplace, core values, best arguments against competitors, and your strongest sales messages.
To learn about unifying your team to a common message book, please click here.