It’s been widely shared that Cisco projects 80% of all content accessed on the internet will be video by the year 2019. And that statContinue reading
Category: Video
What Can Dave Do for My Company?
Dave discusses “why-centric” thinking and how he uses this approach to help companies re-position themselves, win new accounts, and grow so profitably. It’s a quickContinue reading
Using “WHY?” to Captivate Your Prospects
In just 90 seconds, Dave helps you shift your sales messages from “what-ness” to “why-ness.” See for yourself the difference this can make with prospects.Continue reading
What’s the “Incyte Strategies” Approach?
Dave shares his approach to developing a “why-centric” marketing strategy and messaging platform for clients. And why it works with hi-tech, lo-tech, and even no-techContinue reading
Selling IMPACT, Not Process
All too often, businesses focus their marketing efforts on explaining what they do and how good they are at it. Dave explains why this approachContinue reading
Sales Reps – Your Unused Secret Weapon
Sales reps are your eyes and ears in the marketplace. This video explains how best to tap sales reps for market research, competitive information, andContinue reading
“WIIFM” – The Power to Sell More
WIIFM, or “What’s In It for Me?,” is the second most powerful acronym in Marketing. By answering this question for prospects, you make clear toContinue reading
Parable of the Clockmaker
A terrific story that illustrates how we can price our service or product based on the value it provides and not on the cost ofContinue reading