WIIFM is arguably the second most important acronym for successful sales and marketing programs. Way too many people are still unfamiliar with this old friend. Continue reading
Category: Feature
The Marketing Decision Impact of “80% of Internet Traffic will be VIDEO in 5 Years”
It’s been widely shared that Cisco projects 80% of all content accessed on the internet will be video by the year 2019. And that statContinue reading
What Can Dave Do for My Company?
Dave discusses “why-centric” thinking and how he uses this approach to help companies re-position themselves, win new accounts, and grow so profitably. It’s a quickContinue reading
Selling IMPACT, Not Process
All too often, businesses focus their marketing efforts on explaining what they do and how good they are at it. Dave explains why this approachContinue reading
Parable of the Clockmaker
A terrific story that illustrates how we can price our service or product based on the value it provides and not on the cost ofContinue reading
7 Keys to Successful B2B Content Marketing
Building a successful content marketing strategy in the B2B world is tough. We have to overcome our inclination to talk about ourselves. We need to developContinue reading
B2B Social Media Strategy Fundamentals
One of the popular business fears today is, “if you’re not engaged in Social Media, you’re not selling.” Worse yet, you’re falling behind. In thatContinue reading
6 Questions Marketers Should Ask Their Sales Team
In my last post, I discussed why Marketers need to regularly ride with their Sales Team to call on prospects and clients. Essentially, there isContinue reading