In the B2B world, too often there’s finger-pointing and conflict between Sales and Marketing teams. They just don’t seem to communicate all that well. MoreContinue reading
Category: Team Relationships
8 Elemental Truths: How to Squash the Sales VERSUS Marketing Mentality
It’s very frustrating and still too common – Sales and Marketing teams not getting along. Each blaming the other for poor outcomes. Saying how theContinue reading
The 4 A’s of Successful Idea Nurturing
Picture yourself in the middle of a brainstorming discussion. Ideas are flying. People are energized. Smiles are rampant. Everyone is participating. WOW! Awesome, right? Absolutely.Continue reading