Shortly after the end of WWII, the big clock in the tower atop the town hall in a small Swiss village stopped working. The townspeopleContinue reading
Category: Strategic Thinking
Why I Hate “Marketing Automation”
Actually, I don’t hate it. I just hate the phrase “marketing automation.” It sounds like marketing is done automatically. Like you don’t have to thinkContinue reading
They Want to Buy From You
Something we all need to remember — prospects want to buy from you. They want you to have what they need. People hunger for solutionsContinue reading