Dave discusses “why-centric” thinking and how he uses this approach to help companies re-position themselves, win new accounts, and grow so profitably. It’s a quickContinue reading
Category: Strategic Thinking
What’s the “Incyte Strategies” Approach?
Dave shares his approach to developing a “why-centric” marketing strategy and messaging platform for clients. And why it works with hi-tech, lo-tech, and even no-techContinue reading
Craft a Testimonial Strategy to Attract More Prospects
Good testimonials can move mountains (of prospects). But creating a seamless and effective flow from one testimonial to the next takes careful planning and artfulContinue reading
8 Rules for a Marketing Plan People Will Use All Year
It’s December. Marketing Plan season. Companies everywhere, with all good intentions, invest energy and resources to create a master plan for marketing success in 2015. Continue reading
Curing “Bright Shiny Object” Syndrome
Ever notice how often companies get pulled off their sales and marketing plans by “the next big thing?” It’s a real problem for a lotContinue reading
SWOT Analyzing Your Competition
The SWOT Analysis (“Strengths, Weaknesses, Opportunities and Threats”) has been a staple of the business planning toolkit for decades. And for good reason – it’sContinue reading
The Rise of the “Mobile Mental Mercantile Marketplace”
I love artful alliteration alluringly arrayed! But I digress. Back to the point. Technology, generational expectations, and a weak business climate have come together toContinue reading
Answer These “5 Why’s” to Create More Powerful Messaging
Effective sales and marketing rests upon understanding your prospect’s situation and what he/she needs to know before they can trust you and accept that you’veContinue reading
Surveys vs. “Just Launch It”
I crave data. I love to do tons of research and roll around in it before starting a new marketing program. I want to knowContinue reading
The Power of an Empty Chair
Recently, I read a Forbes article on Jeff Bezos, of Amazon.com fame (April 23, 2012). The box titled “Jeff Bezos’ Top Ten Maxims, Decoded” is,Continue reading