As with so much in life, marketing within LinkedIn is a matter of balance. As you may know, Yin and Yang represent equal but oppositeContinue reading
Category: Strategic Marketing
Big Data and Marketing
“Big Data” is a big deal nowadays. With it come big dreams and big intent. Its implication for business, medicine, politics, and more is enormous. ButContinue reading
SWOT Analyzing Your Competition
The SWOT Analysis (“Strengths, Weaknesses, Opportunities and Threats”) has been a staple of the business planning toolkit for decades. And for good reason – it’sContinue reading
Part 2 – Figuring Out the RIGHT Question to Ask: Talking With Sales
Last post, we dealt with your target audience. We covered how asking the right question with the right context to the right person can makeContinue reading
Answer These “5 Why’s” to Create More Powerful Messaging
Effective sales and marketing rests upon understanding your prospect’s situation and what he/she needs to know before they can trust you and accept that you’veContinue reading
B2B Does NOT Have to Mean “Boring-2-Boring!”
It’s incredibly frustrating. I’ve spent my career in the B2B world. I know the dynamism and creativity that exists in so many industries. Yet evenContinue reading
B2B Social Media Strategy Fundamentals
One of the popular business fears today is, “if you’re not engaged in Social Media, you’re not selling.” Worse yet, you’re falling behind. In thatContinue reading
Marketers – Get in the Field!
It strikes me as odd that I even have to say this, but I do: “ATTENTION B2B MARKETERS – Accompany your sales force onContinue reading