It’s been widely shared that Cisco projects 80% of all content accessed on the internet will be video by the year 2019. And that statContinue reading
Category: Strategic Marketing
What Can Dave Do for My Company?
Dave discusses “why-centric” thinking and how he uses this approach to help companies re-position themselves, win new accounts, and grow so profitably. It’s a quickContinue reading
What’s the “Incyte Strategies” Approach?
Dave shares his approach to developing a “why-centric” marketing strategy and messaging platform for clients. And why it works with hi-tech, lo-tech, and even no-techContinue reading
Psst! To Sell More, STOP Telling Prospects What You Do.
Yes, you read that right. To sell more, do NOT tell prospects what you do. It’s not that it isn’t important. It’s just that whatContinue reading
What the Heck Does “Negative Earnings Growth” Mean?
Everyone has a pet peeve about a word or phrase that drives them crazy. And I’m no exception. But this one has deeper implications. IContinue reading
Craft a Testimonial Strategy to Attract More Prospects
Good testimonials can move mountains (of prospects). But creating a seamless and effective flow from one testimonial to the next takes careful planning and artfulContinue reading
8 Rules for a Marketing Plan People Will Use All Year
It’s December. Marketing Plan season. Companies everywhere, with all good intentions, invest energy and resources to create a master plan for marketing success in 2015. Continue reading
8 Guidelines for B2B Social Media Success
Many businesses forget the operative word in “Social Media” is ‘social.’ That means engaging with others. You cannot simply create a page and then “goContinue reading
5 Buckets of Motivation
When I started my career in direct response a bajillion years ago, we said that all the reasons people buy could be lumped into oneContinue reading
Curing “Bright Shiny Object” Syndrome
Ever notice how often companies get pulled off their sales and marketing plans by “the next big thing?” It’s a real problem for a lotContinue reading