Dave discusses “why-centric” thinking and how he uses this approach to help companies re-position themselves, win new accounts, and grow so profitably. It’s a quickContinue reading
Category: Price Strategy
Parable of the Clockmaker
A terrific story that illustrates how we can price our service or product based on the value it provides and not on the cost ofContinue reading
Moving Past the Negative to the Opportunity
A colleague of mine who is in the medical device industry had a question. He wanted to know how others in his field were goingContinue reading
Surveys vs. “Just Launch It”
I crave data. I love to do tons of research and roll around in it before starting a new marketing program. I want to knowContinue reading