WIIFM is arguably the second most important acronym for successful sales and marketing programs. Way too many people are still unfamiliar with this old friend. Continue reading
Category: Marketing Campaigns
Marketing to Millennials – NO Magic Required
If you believe the many articles in business publications of all kinds, the Millennial generation is holding captive a trillion dollars of spending that noContinue reading
Psst! To Sell More, STOP Telling Prospects What You Do.
Yes, you read that right. To sell more, do NOT tell prospects what you do. It’s not that it isn’t important. It’s just that whatContinue reading
4 Smart Reasons to Export Your LinkedIn Connections
You can export your LinkedIn Connections to a .csv file (a spreadsheet format). “Why Bother?” you might ask. What can you do with your contacts inContinue reading
Marketing with Content vs. Selling with Copy
There are still too many chest-thumping pieces out there being labeled “content.” Which they aren’t. Some will argue that all sales efforts are just varietiesContinue reading
5 Buckets of Motivation
When I started my career in direct response a bajillion years ago, we said that all the reasons people buy could be lumped into oneContinue reading
In Pursuit of the “Perfect” Graphic Designer
I don’t know about you, but I have found it rather hard to find graphic designers who combine artistic ability with technical skills AND whoContinue reading
Surveys vs. “Just Launch It”
I crave data. I love to do tons of research and roll around in it before starting a new marketing program. I want to knowContinue reading
What Does a Temp of 51 Actually Tell Us?
If I were to tell you it’s 51oF outside, how would you dress? Is that cold or is it warm? Would you bundle up orContinue reading