WIIFM is arguably the second most important acronym for successful sales and marketing programs. Way too many people are still unfamiliar with this old friend. Continue reading
Category: Inbound Marketing
4 Smart Reasons to Export Your LinkedIn Connections
You can export your LinkedIn Connections to a .csv file (a spreadsheet format). “Why Bother?” you might ask. What can you do with your contacts inContinue reading
Craft a Testimonial Strategy to Attract More Prospects
Good testimonials can move mountains (of prospects). But creating a seamless and effective flow from one testimonial to the next takes careful planning and artfulContinue reading
8 Guidelines for B2B Social Media Success
Many businesses forget the operative word in “Social Media” is ‘social.’ That means engaging with others. You cannot simply create a page and then “goContinue reading
7 Keys to Successful B2B Content Marketing
Building a successful content marketing strategy in the B2B world is tough. We have to overcome our inclination to talk about ourselves. We need to developContinue reading
The Yin and Yang of LinkedIn For Business Growth
As with so much in life, marketing within LinkedIn is a matter of balance. As you may know, Yin and Yang represent equal but oppositeContinue reading
B2B Does NOT Have to Mean “Boring-2-Boring!”
It’s incredibly frustrating. I’ve spent my career in the B2B world. I know the dynamism and creativity that exists in so many industries. Yet evenContinue reading
Remember to Ask
A few weeks ago, I attended a business luncheon where Severin Fayerman was the featured speaker. Severin Fayerman is a Holocaust survivor and a founderContinue reading
Surveys vs. “Just Launch It”
I crave data. I love to do tons of research and roll around in it before starting a new marketing program. I want to knowContinue reading
The Power of an Empty Chair
Recently, I read a Forbes article on Jeff Bezos, of Amazon.com fame (April 23, 2012). The box titled “Jeff Bezos’ Top Ten Maxims, Decoded” is,Continue reading