Yes, you read that right. To sell more, do NOT tell prospects what you do. It’s not that it isn’t important. It’s just that whatContinue reading
Category: Demand Generation
4 Smart Reasons to Export Your LinkedIn Connections
You can export your LinkedIn Connections to a .csv file (a spreadsheet format). “Why Bother?” you might ask. What can you do with your contacts inContinue reading
Create an Irresistible One-page Sales Flyer
To help you create a powerhouse flyer on just a single sheet of paper, I’ve boiled down my 2 decades of “getting prospects interested” experienceContinue reading
Craft a Testimonial Strategy to Attract More Prospects
Good testimonials can move mountains (of prospects). But creating a seamless and effective flow from one testimonial to the next takes careful planning and artfulContinue reading
Stop It! Marketing Automation Does NOT Create Better Response!
It’s driving me crazy! It seems everywhere I turn, I read yet another survey or article touting how Marketing Automation has raised response, boosted conversions,Continue reading