It strikes me as odd that I even have to say this, but I do: “ATTENTION B2B MARKETERS – Accompany your sales force onContinue reading
Category: Customer-Centric Thinking
Remember to Ask
A few weeks ago, I attended a business luncheon where Severin Fayerman was the featured speaker. Severin Fayerman is a Holocaust survivor and a founderContinue reading
Moving Past the Negative to the Opportunity
A colleague of mine who is in the medical device industry had a question. He wanted to know how others in his field were goingContinue reading
Surveys vs. “Just Launch It”
I crave data. I love to do tons of research and roll around in it before starting a new marketing program. I want to knowContinue reading
The Power of an Empty Chair
Recently, I read a Forbes article on Jeff Bezos, of Amazon.com fame (April 23, 2012). The box titled “Jeff Bezos’ Top Ten Maxims, Decoded” is,Continue reading