WIIFM is arguably the second most important acronym for successful sales and marketing programs. Way too many people are still unfamiliar with this old friend. Continue reading
Category: Creativity
Create an Irresistible One-page Sales Flyer
To help you create a powerhouse flyer on just a single sheet of paper, I’ve boiled down my 2 decades of “getting prospects interested” experienceContinue reading
Craft a Testimonial Strategy to Attract More Prospects
Good testimonials can move mountains (of prospects). But creating a seamless and effective flow from one testimonial to the next takes careful planning and artfulContinue reading
5 Buckets of Motivation
When I started my career in direct response a bajillion years ago, we said that all the reasons people buy could be lumped into oneContinue reading
We Should Banish the Phrase “B2B”
Why would I want to banish “B2B” from the dictionary? Because there’s some mystical fog that sits on people’s creative brains when it comes toContinue reading
The 4 A’s of Successful Idea Nurturing
Picture yourself in the middle of a brainstorming discussion. Ideas are flying. People are energized. Smiles are rampant. Everyone is participating. WOW! Awesome, right? Absolutely.Continue reading
Red, Why, and Websites
Red is a critical color for humans. We notice red. Red gets our attention. Fast. I don’t know the scientific explanation for “why,” I justContinue reading
In Pursuit of the “Perfect” Graphic Designer
I don’t know about you, but I have found it rather hard to find graphic designers who combine artistic ability with technical skills AND whoContinue reading