WIIFM is arguably the second most important acronym for successful sales and marketing programs. Way too many people are still unfamiliar with this old friend. Continue reading
Category: Content Marketing
The Marketing Decision Impact of “80% of Internet Traffic will be VIDEO in 5 Years”
It’s been widely shared that Cisco projects 80% of all content accessed on the internet will be video by the year 2019. And that statContinue reading
Craft a Testimonial Strategy to Attract More Prospects
Good testimonials can move mountains (of prospects). But creating a seamless and effective flow from one testimonial to the next takes careful planning and artfulContinue reading
Marketing with Content vs. Selling with Copy
There are still too many chest-thumping pieces out there being labeled “content.” Which they aren’t. Some will argue that all sales efforts are just varietiesContinue reading
7 Keys to Successful B2B Content Marketing
Building a successful content marketing strategy in the B2B world is tough. We have to overcome our inclination to talk about ourselves. We need to developContinue reading
The Yin and Yang of LinkedIn For Business Growth
As with so much in life, marketing within LinkedIn is a matter of balance. As you may know, Yin and Yang represent equal but oppositeContinue reading
Answer These “5 Why’s” to Create More Powerful Messaging
Effective sales and marketing rests upon understanding your prospect’s situation and what he/she needs to know before they can trust you and accept that you’veContinue reading
B2B Social Media Strategy Fundamentals
One of the popular business fears today is, “if you’re not engaged in Social Media, you’re not selling.” Worse yet, you’re falling behind. In thatContinue reading
Moving Past the Negative to the Opportunity
A colleague of mine who is in the medical device industry had a question. He wanted to know how others in his field were goingContinue reading
The Power of an Empty Chair
Recently, I read a Forbes article on Jeff Bezos, of Amazon.com fame (April 23, 2012). The box titled “Jeff Bezos’ Top Ten Maxims, Decoded” is,Continue reading