When I started my career in direct response a bajillion years ago, we said that all the reasons people buy could be lumped into oneContinue reading
Category: Buyer Persona
B2B Does NOT Have to Mean “Boring-2-Boring!”
It’s incredibly frustrating. I’ve spent my career in the B2B world. I know the dynamism and creativity that exists in so many industries. Yet evenContinue reading
Remember to Ask
A few weeks ago, I attended a business luncheon where Severin Fayerman was the featured speaker. Severin Fayerman is a Holocaust survivor and a founderContinue reading
What Do You Mean “Buyer Personas” Don’t Work?
Anytime an article title reads something like “Using Buyer Personas Does NOT Help,” you have my attention. This notion was a shock to me. I’ve developedContinue reading