It’s very frustrating and still too common – Sales and Marketing teams not getting along. Each blaming the other for poor outcomes. Saying how theContinue reading
Category: B2B Marketing Strategy
The 4 A’s of Successful Idea Nurturing
Picture yourself in the middle of a brainstorming discussion. Ideas are flying. People are energized. Smiles are rampant. Everyone is participating. WOW! Awesome, right? Absolutely.Continue reading
Big Data and Marketing
“Big Data” is a big deal nowadays. With it come big dreams and big intent. Its implication for business, medicine, politics, and more is enormous. ButContinue reading
Red, Why, and Websites
Red is a critical color for humans. We notice red. Red gets our attention. Fast. I don’t know the scientific explanation for “why,” I justContinue reading
SWOT Analyzing Your Competition
The SWOT Analysis (“Strengths, Weaknesses, Opportunities and Threats”) has been a staple of the business planning toolkit for decades. And for good reason – it’sContinue reading
Part 2 – Figuring Out the RIGHT Question to Ask: Talking With Sales
Last post, we dealt with your target audience. We covered how asking the right question with the right context to the right person can makeContinue reading
Finding the RIGHT Question to Ask
Recently, I was in my local Subway restaurant with my daughter. We had a coupon for “buy one 6-inch sub, get the 2nd one free.” Continue reading
The Rise of the “Mobile Mental Mercantile Marketplace”
I love artful alliteration alluringly arrayed! But I digress. Back to the point. Technology, generational expectations, and a weak business climate have come together toContinue reading
Answer These “5 Why’s” to Create More Powerful Messaging
Effective sales and marketing rests upon understanding your prospect’s situation and what he/she needs to know before they can trust you and accept that you’veContinue reading
B2B Does NOT Have to Mean “Boring-2-Boring!”
It’s incredibly frustrating. I’ve spent my career in the B2B world. I know the dynamism and creativity that exists in so many industries. Yet evenContinue reading