To help you create a powerhouse flyer on just a single sheet of paper, I’ve boiled down my 2 decades of “getting prospects interested” experienceContinue reading
Category: B2B Marketing Strategy
Talking with Sales: 3 Ways Marketing Can Do Better
In the B2B world, too often there’s finger-pointing and conflict between Sales and Marketing teams. They just don’t seem to communicate all that well. MoreContinue reading
Craft a Testimonial Strategy to Attract More Prospects
Good testimonials can move mountains (of prospects). But creating a seamless and effective flow from one testimonial to the next takes careful planning and artfulContinue reading
8 Rules for a Marketing Plan People Will Use All Year
It’s December. Marketing Plan season. Companies everywhere, with all good intentions, invest energy and resources to create a master plan for marketing success in 2015. Continue reading
8 Guidelines for B2B Social Media Success
Many businesses forget the operative word in “Social Media” is ‘social.’ That means engaging with others. You cannot simply create a page and then “goContinue reading
Marketing with Content vs. Selling with Copy
There are still too many chest-thumping pieces out there being labeled “content.” Which they aren’t. Some will argue that all sales efforts are just varietiesContinue reading
Stop It! Marketing Automation Does NOT Create Better Response!
It’s driving me crazy! It seems everywhere I turn, I read yet another survey or article touting how Marketing Automation has raised response, boosted conversions,Continue reading
5 Buckets of Motivation
When I started my career in direct response a bajillion years ago, we said that all the reasons people buy could be lumped into oneContinue reading
Curing “Bright Shiny Object” Syndrome
Ever notice how often companies get pulled off their sales and marketing plans by “the next big thing?” It’s a real problem for a lotContinue reading
We Should Banish the Phrase “B2B”
Why would I want to banish “B2B” from the dictionary? Because there’s some mystical fog that sits on people’s creative brains when it comes toContinue reading