Why would I want to banish “B2B” from the dictionary? Because there’s some mystical fog that sits on people’s creative brains when it comes toContinue reading
Category: Audience Connection
8 Elemental Truths: How to Squash the Sales VERSUS Marketing Mentality
It’s very frustrating and still too common – Sales and Marketing teams not getting along. Each blaming the other for poor outcomes. Saying how theContinue reading
7 Keys to Successful B2B Content Marketing
Building a successful content marketing strategy in the B2B world is tough. We have to overcome our inclination to talk about ourselves. We need to developContinue reading
The Yin and Yang of LinkedIn For Business Growth
As with so much in life, marketing within LinkedIn is a matter of balance. As you may know, Yin and Yang represent equal but oppositeContinue reading
Finding the RIGHT Question to Ask
Recently, I was in my local Subway restaurant with my daughter. We had a coupon for “buy one 6-inch sub, get the 2nd one free.” Continue reading
Answer These “5 Why’s” to Create More Powerful Messaging
Effective sales and marketing rests upon understanding your prospect’s situation and what he/she needs to know before they can trust you and accept that you’veContinue reading
What Stanley Kubrick Taught Me About Sales
When I was younger, I was a serious science fiction fan. At the risk of dating myself, Star Wars was still new, okay? I hadContinue reading
B2B Does NOT Have to Mean “Boring-2-Boring!”
It’s incredibly frustrating. I’ve spent my career in the B2B world. I know the dynamism and creativity that exists in so many industries. Yet evenContinue reading
B2B Social Media Strategy Fundamentals
One of the popular business fears today is, “if you’re not engaged in Social Media, you’re not selling.” Worse yet, you’re falling behind. In thatContinue reading