Effective sales and marketing rests upon understanding your prospect’s situation and what he/she needs to know before they can trust you and accept that you’veContinue reading
Author: Dave
What Stanley Kubrick Taught Me About Sales
When I was younger, I was a serious science fiction fan. At the risk of dating myself, Star Wars was still new, okay? I hadContinue reading
B2B Does NOT Have to Mean “Boring-2-Boring!”
It’s incredibly frustrating. I’ve spent my career in the B2B world. I know the dynamism and creativity that exists in so many industries. Yet evenContinue reading
In Pursuit of the “Perfect” Graphic Designer
I don’t know about you, but I have found it rather hard to find graphic designers who combine artistic ability with technical skills AND whoContinue reading
B2B Social Media Strategy Fundamentals
One of the popular business fears today is, “if you’re not engaged in Social Media, you’re not selling.” Worse yet, you’re falling behind. In thatContinue reading
6 Questions Marketers Should Ask Their Sales Team
In my last post, I discussed why Marketers need to regularly ride with their Sales Team to call on prospects and clients. Essentially, there isContinue reading
Marketers – Get in the Field!
It strikes me as odd that I even have to say this, but I do: “ATTENTION B2B MARKETERS – Accompany your sales force onContinue reading
Remember to Ask
A few weeks ago, I attended a business luncheon where Severin Fayerman was the featured speaker. Severin Fayerman is a Holocaust survivor and a founderContinue reading
Moving Past the Negative to the Opportunity
A colleague of mine who is in the medical device industry had a question. He wanted to know how others in his field were goingContinue reading
Surveys vs. “Just Launch It”
I crave data. I love to do tons of research and roll around in it before starting a new marketing program. I want to knowContinue reading