Picture yourself in the middle of a brainstorming discussion. Ideas are flying. People are energized. Smiles are rampant. Everyone is participating. WOW! Awesome, right? Absolutely.Continue reading
Author: Dave
7 Keys to Successful B2B Content Marketing
Building a successful content marketing strategy in the B2B world is tough. We have to overcome our inclination to talk about ourselves. We need to developContinue reading
The Yin and Yang of LinkedIn For Business Growth
As with so much in life, marketing within LinkedIn is a matter of balance. As you may know, Yin and Yang represent equal but oppositeContinue reading
Big Data and Marketing
“Big Data” is a big deal nowadays. With it come big dreams and big intent. Its implication for business, medicine, politics, and more is enormous. ButContinue reading
Red, Why, and Websites
Red is a critical color for humans. We notice red. Red gets our attention. Fast. I don’t know the scientific explanation for “why,” I justContinue reading
Make $ with a “Client Happiness Index”
“Client Happiness” is more than a feel-good term. It has genuine business value. It’s no surprise that it’s more profitable to sell to an existingContinue reading
SWOT Analyzing Your Competition
The SWOT Analysis (“Strengths, Weaknesses, Opportunities and Threats”) has been a staple of the business planning toolkit for decades. And for good reason – it’sContinue reading
Part 2 – Figuring Out the RIGHT Question to Ask: Talking With Sales
Last post, we dealt with your target audience. We covered how asking the right question with the right context to the right person can makeContinue reading
Finding the RIGHT Question to Ask
Recently, I was in my local Subway restaurant with my daughter. We had a coupon for “buy one 6-inch sub, get the 2nd one free.” Continue reading
The Rise of the “Mobile Mental Mercantile Marketplace”
I love artful alliteration alluringly arrayed! But I digress. Back to the point. Technology, generational expectations, and a weak business climate have come together toContinue reading